Transform visions into successful realities
Let’s manage projects together!
Experience smooth project implementation with our team of experts. Turn your ideas into reality through strategic planning, meticulous organisation and effective communication.
Contact us now to take your project to a new level!
Grow with M² Business Consulting
Your path to project success begins here!
The right combination of effective project management, the use of expert teams and targeted training of your own employees can make the difference between a successful and a stagnating company. With our expertise and tailor-made solutions, you are ideally positioned to shine in the digital era. Don’t wait any longer – take the opportunity now!
International product launch coordinator
MINI performs important product updates or UX/UI optimisations on the MINI websites three times a year or more frequently.
These product launches are critical for sales and marketing and must go live simultaneously worldwide with accurate and country-specific information.
This applies to both markets with stocks and those where vehicles can be individually configured. The updates include changes to images, descriptions, completely new product lines and vehicle configuration.
Digitalisation and rapid development in the automotive sector require an agile approach in order to always remain up-to-date and competitive.
The MINI website serves as a central source of information for customers worldwide and must therefore always contain the latest and most accurate product information.
The main goal of this project is to ensure that all parties involved update, publish or maintain the information in a timely manner. The challenge is not only to coordinate different markets, but also to adhere to strict quality standards. Engaging stakeholders, from engineering to marketing, is critical to ensuring consistent brand messaging.
This is the only way to guarantee a simultaneous launch worldwide, not to leak sensitive information at an early stage and to avoid incorrect communication of innovations, technical data or consumption values, which could have legal consequences.
As part of the project we took on the following tasks:
- Capture all product updates:
This includes everything from minor model adjustments to comprehensive product innovations known as life cycle improvements.
- Website review:
Systematic screening and comprehensive testing of websites to ensure optimal user experience.
- Configurator support:
Maintaining static and dynamic images, text maintenance and adjustments to provide customers with a realistic representation of the vehicle.
- MINI Colouring System (CoSy):
Ensure product releases and ensure compliance with brand standards.
- Main agency and international markets briefing:
Clear communication about necessary adjustments and quality control of changes in the main system, implemented with Adobe Experience Manager.
- Content optimisation and campaign planning:
Strategic planning and implementation of marketing campaigns to strengthen brand presence and increase traffic.
- Project and stakeholder management:
Efficient coordination of all stakeholders to ensure that all updates are implemented on time and according to established standards.
- Efficient time management:
In the fast-paced automotive industry, numerous tasks and priorities have to be managed at the same time. It is crucial to deliver project milestones on time and always maintain an overview. Project management methods and tools as well as time management and prioritisation play a central role here.
- Team leadership and collaboration:
Harmonious cooperation and effective collaboration are the keys to success. This requires not only team management, but also a technical understanding of hosting platforms to keep everyone involved on the same page.
- Effective communication and coordination:
Clear and concise communication between different stakeholders, including internal teams, external agencies and international markets, is essential. Stakeholder management and communication are of central importance in order to align expectations and ensure smooth project implementation.
- Adaptability and responsiveness:
The automotive industry is characterised by constant changes. It is therefore essential to respond quickly and precisely to product adjustments while always maintaining the highest quality standards.
We are proud to be able to regularly make a major contribution to always guaranteeing a modern, user-friendly design and up-to-date product information in order to create an incomparable user experience together with MINI:
Overview of services
Get started with us – whether classic or agile!
Everywhere and everytime
Quickly gain a comprehensive understanding of agile project management. Ideal for starting an agile transformation.
- Includes 20 places
- Save up to EUR 1,200 compared to individual access
- Enables your team to communicate in an “agile” manner
- Provides a basic understanding of the agile working model
- Learn to master agile project management.
This package is ideal for your agile project with high efficiency. We accompany your team through the initial phase.
- On average, twice as much team effort
- Up to 20% more Story Points
- 3 fully managed agile sprints
- Training & coaching for your team – tailored specifically to their roles
- Basic configuration of JIRA
- Q&A walk-in sessions
Experience agility with Lego.
This advanced training is ideal for developing a solid understanding of Scrum’s core competencies, using the Lego Serious Play method.
- Exclusive, interactive Scrum training (1 day)
- Practical experience in Scrum projects
- Solid Scrum foundation
- Application of principles for collaboration and successful project implementation
What our customers say:
We are proud of the enthusiasm and sincere appreciation with which those who have written success stories with us recommend us.
Listen for yourself:
”"There are many factors that are simply fun. And then, accordingly, the result is also expectably good."Oliver AustSopra Banking Software
”"What makes working with M2 so unique is the spirit within the team. It's a very familiar atmosphere and you just enjoy working together because you feel you can rely on each other."Christoph GolembuschBMW Motorrad
”"M2BC's special ingredient is a symbiosis between the technical expertise, which seems almost limitless, as well as the creativity, which works very well hand in hand."Richard SiegelKraftanlagen Energies & Services